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About Us
Good Products. From a Good Company. For Good People.
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Bagru Textiles is a Private Limited company founded and located in Bagru, India. Our company is run by the people, and for the people. Through our website and Etsy page we directly connect the block printing artisans of Bagru to their consumers, eliminating the middleman thus saving the consumer money and increasing profits to those creating the products. Currently the route from artisan to consumer is indirect, that is before reaching the consumer the good changes hands several times wasting time and money.  We hope to change that.
The Founding
In 2009, Union College senior, Jeremy Fritzhand, visited Bagru on mini-term abroad to India. It was then that he had an “A Ha!” moment. After learning from the secretary of the printing society, Vijendra Chhipa (Now Director of Bagru Textiles), it was obvious that the route to market needed a shortcut. Jeremy received a Union College Minerva Fellowship (post-graduate), and in June 2010 he left for Bagru to begin working on a strategy to organize, market, and reenter the artisans into the global marketplace for block printed textiles. Twelve months, three versions of a website, and meters upon meters on of fabric later, the second Minerva fellow from Union College arrived, Emily LaCroix. Vijendra, Emily, and Jeremy organized a business plan, marketing strategy and sustainability plan, in which the printers of Bagru would be able to directly sell their textiles via an e-commerce website, as well as directly interact with fashion designers, interior designers, and anyone looking to purchase hand block printed textiles.
Finally after nearly two years of work, Bagru Textiles opened its finalized website in late February 2012, providing beautifully hand crafted scarves, bedspreads, and apparel, as well as offering custom block printing services to designers around the globe.
Mission and Core Values:
Bagru Textiles is committed to bridging the gap between the artisans, and workers and those who enjoy their products. These two groups have been separated for centuries by middlemen and exporters. Bagru Textiles’ mission is to assist local entrepreneurial artisans market their textiles directly to consumers and spread awareness about market visibility with our KNOW YOUR SOURCE policy.
· Fair Wages, Fair Prices – Each member of the production team is fairly compensated for their contribution to the process. Eliminating middlemen allows us to provide our consumers with fair prices.
· Transparency, KNOW YOUR SOURCE – With ever increasing globalization, our stores are being flooded with products from all over the world. Often there is no accountability as to where or how these products were made. Any consumer purchasing a Bagru Textiles product can easily discover its origins of production on our website.
· 3E Bagru – 30% of our net profits are placed into a community fund. The goals of the fund are to improve aspects of the Bagru community, including education, environment, and entrepreneurship, 3E Bagru.
Profit-Sharing Scheme:
Bagru Textiles profit-sharing scheme is a system we devised to encourage the participation of the printers of Bagru in the business. Net profits of Bagru Textiles are used for…
· 3E Bagru, a community fund (30%)
· Bagru Textiles Business Investments (50%)
· Shareholder Dividends (20%)
To become a member of Bagru Textiles, a individual or firm must provide Bagru Textiles with hand block printed samples from their own collection. Once a printer is a member, he or she will receive a voice in how Bagru Textiles is run and managed. Members also have the opportunity to become shareholders, ultimately allowing them to share in the profits of the company.
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